How Publisher Payments Work: Invoices, Net-60 and Getting Paid On Time

Most monetization guides stop at earning: more impressions, better eCPM, higher RPM. But the number that pays your bills is the one that reaches your account. Understanding how ad payments work, and what to check before you sign up with any partner, saves a lot of confusion and a few nasty surprises.

This guide follows your money from the moment an ad is shown to the moment it arrives, and explains every term you will meet along the way.

The journey from impression to payment

1. Earning: through the month, every filled impression adds to your earnings. Your dashboard shows this as it happens.
2. Month closes: when the month ends, its total becomes fixed.
3. Review: traffic quality is checked; any invalid traffic is deducted.
4. Invoice: an invoice is issued for the month, showing gross revenue, your share, any deductions and the net amount.
5. Payment: the net amount is paid within the agreed terms, as long as it meets the minimum payout.

What Net-30, Net-60 and Net-90 mean

"Net" terms tell you how many days after the end of a month that month's earnings are due.

Long terms are normal in advertising. Advertisers pay agencies and networks on their own schedules, and traffic quality is reviewed before money moves down the chain. What matters is that the terms are written down, visible and consistently met.

How a monthly invoice is calculated

A clear invoice shows each step:

Gross revenue            $1,800.00
× your revenue share        × 70%
= your share             $1,260.00
− invalid traffic          −$20.00
= net payable            $1,240.00

This example uses 70% to keep the math simple. Your own revenue share is agreed per site when it is approved, and higher-performing or longer-standing sites can reach up to 95% - check the "Your Share" column on your My Sites page for each site's actual rate.

If you run several sites, you may receive one invoice per site or one for all sites combined. Either is fine, as long as the same earnings are never invoiced twice.

Gross vs your share

The most common source of confusion is comparing different numbers: the gross revenue buyers paid, and the share that belongs to you. Always check which one a report shows. Our guide to eCPM, RPM and fill rate explains how to read revenue figures.

Minimum payouts

Most partners set a minimum payout: if your balance is below it, the money rolls over to the next month instead of being sent. This keeps transfer fees reasonable for everyone. Know the minimum before you start, and expect small new sites to take a few months to reach it.

Identity verification

Before the first payment you will usually be asked to verify your identity and add a payment method. It is a normal step that protects you: it makes sure money goes to the real account holder. Do it early, so it never delays your first payment.

Payment methods

Common options include bank transfer and, increasingly, digital options such as crypto payment services. When comparing methods, look at:

• Fees, on both the sending and receiving side.
• Speed, from "sent" to money you can use.
• Currency conversion, if you are paid in a currency different from your own.
• Local availability and rules for receiving international payments where you live.

Questions to ask any ad partner about payments

1. What are the payment terms, and where can I see them?
2. What is the minimum payout?
3. Which payment methods are available, and what are the fees?
4. How are invalid-traffic deductions calculated and shown?
5. Can I see, at any time, which months are invoiced, due and paid?
6. How do I raise a question about a payment?

A trustworthy partner answers all six clearly before you sign up.

How payments work at Advorex Media

At Advorex Media each month's earnings are invoiced after the month ends and paid within the payment terms shown in your dashboard (Net-60 by default). Your Payments area shows a payout timeline: every recent month with its stage (earning, invoiced or paid), its amount and the date it is due, plus the next payment you can expect. Invoices show gross revenue, your share, any invalid-traffic deduction and the net amount per site and month.

Once your balance reaches the minimum payout shown in your dashboard, you can press Request payout and follow the request until it is paid. Payment methods include bank transfer, Binance and crypto. Identity verification is completed once, from your dashboard, before a payment method can be saved.

Key takeaways

• Net-60 means a month's earnings are paid within 60 days after that month ends.
• An invoice should show gross revenue, your share, deductions and the net amount.
• Know the minimum payout and verify your identity early.
• Choose a partner that shows, at any time, which months are invoiced, due and paid.